Creative Entrepreneurship and Communication

Author/Lecturer

Professor Kārlis Krēsliņš

LAIS code

 SociB046
Form of evaluation

Exam
Credit points

3 ECTS 

The total number of contact lessons (hours)

32

The number of lectures (hours)

 16

The number of practical classes (hours)

 16

Students’ individual/independent work (hours)

43

Prerequisites

General knowledge about entrepreneurship and communication

Link to study programme

Study course annotation

In the course, students learn about basic principles of creative entrepreneurship, acquire definitions and explanations of the main terms and concepts, learn principles of creating a business canvas, as well as acquire knowledge about creative and design thinking. Communication plays a major role in the development of successful creative entrepreneurship; therefore, the importance of communication and leadership is included in almost all topics of the course. During the course, students will evaluate and analyze different types and models of innovation used in creative entrepreneurship, as well as learn about the role of social media and marketing in business and communication.