Course Objective

 

  • To provide students with an authentic business framework in which to develop their understanding of key areas of contemporary business.
  • To give students the opportunity to enhance their language skills through four-skills development.
  • To extend students` knowledge of essential English business vocabulary on related business themes.
  • To enrich the students` knowledge of English by appropriate business phraseology, business metaphors, idioms, synonyms and antonyms.
  • To develop students` reading skills and strategies of authentic business English texts.
  • To develop students` listening skills both for general and specific information on business issues.
  • To improve students` business writing skills: memos, reports, sales letters, summaries, etc.
  • To develop students` proficiency in spoken English. To improve students` communication skills- tips and techniques for effective communication in various business circumstances: telephoning, meetings, presentations, public speaking, etc.;

 

Learning Outcomes

 

  • Students are expected to demonstrate that they are able to use the new business vocabulary in a variety of business settings by reflecting on the subject matter.
  • Students are expected to be able to read, study in detail, and exploit the content of authentic business texts of various length and difficulty on the themes included in the course.
  • Students are expected to be able to express their ideas, opinions and comments freely related to the themes included in the course.
  • Students are expected to understand and follow authentic recorded interviews with both native and non-native speakers of English.
  • Students are expected to demonstrate the knowledge of business writing conventions by using appropriate business vocabulary and style.

Assessment criteria

  • the attendance constitutes at least 70% of the total amount of classes,
  • all midterm tests have been attempted; very successful results (90-100%) may lead to an automatic pass in the term.
  • preparation and giving short presentations,
  • active participation in classes,
  • successfully passed final test at the end of Term I (60%).

Course Outline

 

  • Foundation of a Company. Company Structure.
    • General Characteristics of a Company.
    • Company Types
    • Company Structure: Big & Small Companies.
  • Recruitment. Applying for a Job.
    • Vacancies. Recruitment. Headhunting.
    • Job Interview.
  • Company Management. Management Styles.
    • Management Styles.
    • Successful Managers. Mogols /Tycoons.
    • Women in Business.
    • Cultural Attitudes. Cross-Cultural Management.
  • The Global Company.
    • Global Marketing. Global Forces. Global Production.
    • Global Brands. Cultural Awareness.